Here is what the media has been saying about coaching:
"Soon a coach will be seen as someone you have as a matter of course to make your life run more efficiently, like an accountant" Sunday Magazine, The Sunday Telegraph, July 1999
"In a recent survey of 100 executives who used personal coaches, all executives reported between a $100,000 and a $1 million return on their investment in coaching."
Time Magazine
"Coaches act as a mirror, helping people to work out
what they want, what they are good at, what they are bad at, where and how they
can improve" Financial Times
"Before dismissing life coaching as mere self-help psychobabble, think again.
As a $100 million business second only to the IT industry in its US growth rate,
life coaching is the latest must-have lifestyle and business accessory - the
solution to both workplace under-achievement and premature stress burnout. The
coaching process proved simple, straightforward and astonishingly effective"
Vive, Summer 1999
"[Life coaching] is a phenomenon that is growing in popularity around the
globe in such places as England, Russia, Australia and the USA" Harpers Bazaar,
September 1999
"The skills required by a life coach involve a dextrous combination of
commitment and common sense, and unlike opinionated relatives, complacent
colleagues and jaded friends, a life coach has only one vested interest - to see
people access their unique potential and realise long-held dreams." Nature and
Health, August/September 1999
"This best sums up a most modern phenomenon. The life coach. The personal
trainer tones your body. Now the life coach does the same for your mind; gives
you a mental work-out, gets rid of excess doubts and gets you 'fit' and
focused." Scotsman, October 1999
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